The Angry Corrie 54: Jul-Aug 2002
"These are my principles. If you don't like them..." No.1
Cameron McNeish, TGO, June 1998: "Lifestyle. I'm bugged by this word and I suppose it irritates me so much because I don't really know what it means [...] Several advertisers have recently asked me if TGO has any intention of going 'lifestyle', and that, in a nutshell, is why I'm so hissed off [sic] with the term..."
Cameron McNeish, quoted in the financial pages of TGO's Scottish Media Group stablemate the Sunday Herald, 5 May 2002: "TGO [...] is keen to see its circulation climbing by providing a more rounded offering, covering subjects like lifestyle and diet."
So it appears to have taken four years, a downturn in SMG's fortunes, and flatliner circulation figures (still at the 20K trumpeted a decade ago) for the paymasters to have seen off the noble principles of the editor-in-chief.